Andersen Consulting

Andersen had a client who needed a new shopping interface tested. The problem? There was no standard measure for how to measure the degree of "shopping-ness" two different sites would afford a customer.

We performed a comparative usability study of both a standard and a very unique e-commerce shopping interface. Evaluation of this lab prototype involved the generation of specifically ill-structured scenarios and the creation of custom metrics for the evaluation of the product and its ability to mimic consumer shopping behaviors.

Aquarium Interface Evaluation - Case Study