Whitman Tool and Dye

Whitman is a professional metal stamping company in Whitman MA. They had an existing older site with some very simple left hand navigation. They wanted a design for a new header navigation that would reflect the tooling and metal fabrication tasks they perform, and add some graphic punch to the sites drab design. The existing site was as follows:

The revamped header proposed was as follows. It brought in elements of a metalic top stucture over a solid base, thread cuts from the tooling, and precision measurement associations with their name.